You would never hire a brain surgeon to do a knee replacement!
Today, I completed all of the pre-certification steps necessary for our son’s surgery on Friday morning. His tonsils have to come out. They are the source of a lot of pain and missed school days this year. It’s a simple procedure, however, I certainly can’t do it myself. In fact, I love our son’s general practitioner, but I don’t trust him to do the surgery. I trust Dr. Nigil, an ear, nose, and throat specialist. I trust a man that has performed hundreds (possibly thousands) of tonsil and adenoid surgeries. I trust him because he is a specialist. His specific training, focus, and experience is exactly what is necessary to make sure that the surgery is successful. I trust a specialist with one of the most precious people in my life.
This leads me to a very important fact about wedding photography. Do not hire a generalist to do specialized work. Do not hire a professional photographer, hire a professional wedding photographer. It is dangerous to trust a general photographer to manage all that needs to be captured during a wedding day. A brilliant landscape photographer is not the right fit for a wedding. A studio portrait photographer is not the right fit. A good friend with a fantastic camera is not the right fit. Wedding photography requires specialized knowledge and experience about how weddings work, what to expect, what goes wrong, how to adapt, how to move quickly, how to manage people (and families), how to light anything, how to handle weather, and how to make the bride and groom feel complete at ease.
Do the right thing, hire a specialist.
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