Monthly Archives: March 2016

Photography for T-shirt Design in a Sacramento Shop

One would think an art form that’s over 100 years old like printing or screen printing in this case would be easy for a photographer. Sad to say it still hasn’t evolved much. Well, screen printing, anyways. Today, even though one can get  custom t-shirt printing online and produced in other decorated methods such as digital printing, embroidery, sublimation, or even a transfer, it’s roots are still traditional. With all these avenues, screen printing is still the dominant method to get t-shirts printed, and it’s because it scales so well when printing 24 or more apparel.

One of the print shops I worked with in a Sacramento fundraising event was  7Prints, and they don’t see it going away anytime soon. For one, the ink has now evolved to have many options as well. The two common ones are  plastisol, which is pretty grounded down plastic with solutions, and then there’s water-based. Although there is movement towards the greener water based inks, plastisol is still king. Plastisol now comes in PVC and phthalate free. The reason why plastisol is so popular is because, you guessed it cheap, and the savings can be passed onto the customer. Most printed t shirts are typically worn for specific purposes, such as family reunions, church, volunteers, the physical activities for team sports.

Back at the shop, where I sent them a high definition photograph of the President of a marketing firm. He did not want to spend the extra cost in producing full color t-shirts, instead opted for only 2 color. He also wanted his company logo printed on the same shirt as well. As much magic as they worked with the color separations, and graphic cleanup, it came out beautifully considering the colors of the photo was reduced to two and the resolution also scaled down a bit to be printed on the shirt material or substrate.

Embroidery and photographs? That’s a story for another day. Imaging using thread and needle to produce the resolution of the artwork? Wow, you actually have to see it to believe it.  As you can see from this embroidery video they provided of a logo digitization, it’s pretty interesting.

As I travel through this path of photography for business applications, it has open up my eyes to a different way of looking at the world.

 

Sandy X.

Special thanks to 7Prints for their time and courtesy in explaining the screen printing and embroidery process. Please visit them at http://7Prints.com for more information or additional services they provide.

My Thoughts on Photography for Internet Businesses

Everyone loves photography, whether the topic be family, sports, or a wedding, there’s nothing that captures memories and emotions like it. For our every day live, it’s simple.

However, utilizing photography for non emotional topics like internet and business, is different as it’s usually on more absract ideas and visions.

This blog will pretty much be based upon project experiences and is my vessel for a journal and documentation. I will limit the scope to only high level over views and not focus so much on the technical details aspect of the camera such as the lens type, lighting, apertures, etc. You get the idea.

As you can see discussing photography for an Internet business, some of which have no retail space can be somewhat interesting compared to a typical brick and mortar establishment. In the typical retail setting, you have clothing, fruits, cars, etc. All you need here it good lighting and it’s literally a snap.

There are pros and cons in regards to photography for each. I would say that a major pro for an Internet Business is that the start up cost in equipment is less as ninety percent of the quality of the photos or videos will only be displayed on the computer screen or mobile phone.

For example, here’s a Youtube video reviewing value cameras or camcorders, of which are a bargain and can be had for less than 500 dollars from Amazon.

Lastly, a huge challenge in photographing for Internet Businesses is finding customers when most of your customers are hidden behind computer screens. It’s not likely you will bump into them at the supermarket or something. Therefore, you need to really tune into and sharpen your marketing skills as well.

Anyways, back to the topic. I have been in the business for over a decade and used to own my own studio and crew. But doing wedding parties and videos have burnt me out and I was blessed to have some great customers and support from friends and family. Now, refreshed from Hawaii, after a year long hiatus, it is time to get back into the scene with a new start. Time to bring it!

Sandy X.